عکاسی تبلیغاتی مهمترین عنصر اکثر کمپینهای تبلیغاتی است. در حالی که مدیران یک شرکت تبلیغاتی ساعتها تلاش زیادی می کنند تا یک تیتر چشمگیر برای تبلیغ خود بنویسند و مزایای محصول خود را در آن توضیح دهند، در واقع عکسی که در عکاسی تبلیغاتی(advertising photography) گرفته میشود، تصویری است که برای اولین بار بیننده را به خود جلب می کند. حتی آخرین موردی است که بیننده به خاطر میآورد.
در فرهنگی که روزانه هزاران عکس با دوربین گوشی گرفته و هزاران کلیک زده می شود، گاهی اهمیت عکاسی فراموش می شود. باید به خاطر بسپاریم این که همه می توانند عکس بگیرند، بدین معنی نیست که عکس های آن ها مناسب عکس های تبلیغاتی باشد. کسانی که با مزیت عکاسی تبلیغاتی ناآشنا هستند، ممکن است این موضوع را درک نکنند و مزایای کار با یک عکاسی تبلیغاتی را از دست بدهند.
شما می خواهید تبلیغتان چه احساسی را منتقل کند؟ همه بازاریاب ها این مفهوم را درک نمی کنند. عکس مناسب باعث می شود مخاطب، هیجان، اعتماد، عشق، آزادی، یا ترس را احساس کند. یک عکاس تبلیغاتی می داند که چطور از تصاویر برای تحریک احساسات جهت دستیابی به اهداف بازاریابی بهره ببرد. در حقیقت عکاس تبلیغاتی به افزایش شهرت یک برند و ایجاد ارتباط با مخاطبانش کمک می کند.
اگر هدف یک شرکت این است که از عکس های براق، قابل دسترس، دوستانه، هیجان انگیز یا خلاقانه برای تبلیغ خود استفاده کند، تنها یک عکاس تبلیغاتی می تواند به او کمک کند تا این کار را به خوبی و با استفاده از تصاویر انجام دهد. این موضوع نشان دهنده این است که عکس ها همه چیز را بیان می کنند.
برخی از شرکت ها به عکس های بی کیفیت و ارزان روی سایت ها، کفایت می کنند. اما خوب است بدانید که این موارد پیغام مناسبی را به کاربر منتقل نمی کنند. تنها با کمک یک عکاس تبلیغاتی است که بازاریابان می توانند جنبه های مثبت محصول یا خدمات خود را نشان دهند.
مثال های زیر دلیل خوبی برای نشان دادن ارزش عکاسی تبلیغاتی است:
در عکاسی محصول یک شرکت، زمانی که محصول جدید را تولید می کند، باید به دو نکته مهم توجه کند:
عکاسی تبلیغاتی از محصولی جدید شامل هر دو این موارد است. به این صورت عکس نهایی، زیبا و تاثیر گذار خواهد بود و در ذهن مخاطب باقی خواهد ماند.
برخی از بازاریابان برای محصولاتی تبلیغ می کنند که نمونه های قدیمی آن ها در بازار موجود است. هدف از این کار، این است که نشان دهند شرکت آن محصول را ارتقا داده و برای فروش گذاشته است. در این سناریو، یک عکاس تبلیغاتی از خلاقیت و مهارت خود برای نشان دادن قابلیت های جدید این محصول استفاده می کند. در این نوع عکاسی نیز باید نشان داده شود که این محصول، شیوه زندگی مخاطب را بهتر و آسان تر می کند.
هدف از تبلیغ برای فروش خدمات این است که شرکت نشان دهد این خدمات چه کمکی به مخاطب می کند. در عکاسی از خدمات، عکس ها باید این حس را به مخاطب بدهد که خدمات این شرکت بهتر از سایرین هستند. عکاس تبلیغاتی از عکس هایی استفاده می کند که پیغامی را منتقل کنند.
تبلیغ با عکس های با کیفیت بالا نشان می دهد که خدمات نیز به همین اندازه خوب هستند و حس بهتری را به مخاطب انتقال می دهد.
بازاریابان با بهره گیری از تخصص یک عکاس تبلیغاتی می توانند محصولات و خدمات خود را با موفقیت از رقابت خارج کنند.
همانطور که اشاره شد، کاربران محصولی را انتخاب می کنند، که به خوبی دیده اند، بنابراین کیفیت تصاویر در این بازار مهم است. برای پروژه های زیبایی و فشن، هیچ چیز غیر از عکس های خیره کننده نمی تواند نظر مخالب را جلب کند.
تصاویر مناسب، باعث القای نیازمندی در مشتری شده و او را ترغیب به خرید از شرکت یا برند می کند. عکاس شیوه زندگی، با نشان دادن شیوه زندگی مدل ها، همین پیغام را به مخاطب انتقال داده و باعث افزایش فروش یک شرکت یا برند می شود.
این عکس ها به شدت تاثیرگذار هستند. در این گونه عکس ها از افراد مشهور برای نشان دادن محصولات جدید استفاده می شود.
عکاسان حرفه ای باعث می شوند تا شرکت ها(از شرکت های کوچک گرفته تا شرکت های بزرگ) تبلیغات موفقی داشته باشند و به اهداف بازاریابی شرکت خود نزدیک شوند. در واقع عکاس تبلیغاتی یکی از ضروری ترین اعضای گروه بازاریابی و تبلیغات است.
مشتریان می توانند برای پوشش دادن مفاهیم مدنظرشان و انتشار پیام خود به عکاسان استودیو عکاسی لحظه نگاری اعتماد کنند و برای داشتن بهترین عکاسی تبلیغاتی به آنها اجازه خلاق بودن داده شود. عکاسان می توانند از فرصت های خود به صورت غیر منتظره استفاده کرده و عکاسی را انجام دهند. برای استفاده از این روش، عکاس با یک ایده اساسی شروع می کند و تا انتها این امکان وجود دارد که موضوع کاملاً تغییر کرده و بهبود یابد.
عکاسی حرفهای میتواند به کسبوکار شما کمک کند تا هویت برند منسجمی را حفظ کند. آیا سایت شما پر از تصاویر تکراری درون اینترنت است؟ یا بیش از اندازه محتوای متنی دارد؟ اگر چنین است، وقت آن رسیده است که با سرمایهگذاری در عکاسی حرفهای، هویت تجاری و برند خود را تقویت کنید. عکسهای با کیفیت نشاندهنده محصولات باکیفیت هستند. بسیاری از کسبوکارها تمایل دارند، عکاسی را پشت سربگذارند و فکر میکنند، که خودشان میتوانند این کار را انجام دهند. در صورتی که نهتنها وقت آنها را تلف میکند، بلکه بازدیدکنندگان میتوانند تشخیص دهند که یک تصویر با کیفیت نیست یا یک عکس استوک است. از دیگر مزیتهای عکاسی تبلیغاتی برای سایت شما میتوان به موارد زیر اشاره کرد:
هدفگذاری عکاسی تبلیغاتی برای کاتالوگ، جذب مخاطبان هدف با بهرهگیری از روش تبلیغاتی کاتالوگ را، موفقتر و متمرکزتر میکند. استفاده از عکسهای تبلیغاتی حرفهای نظر مخاطب را جلب کرده و باعث میشود که مشتریان بهراحتی پاسخ بدهند. علاوه بر این استفاده از عکسها و طراحیهای متناسب با برند شما، باعث آشنایی بیشتر مخاطبان با برند شما میشود.
در واقع بکارگیری خلاقیت در بازاریابی با کاتالوگ، به شما این فرصت را میدهد تا با عکسهای چشمنواز و طرحهای رنگی پر جنبوجوشی که به کاملا فکر شده طراحی و چیدمان شدهاند، یک تبلیغ کاغذی ملموس برای مخاطب ایجاد کنید.
شاید امروزه همه به دوربین دسترسی داشته باشند، یا با استفاده از گوشی هوشمند، میتوانیم تصاویری با وضوح بالا ثبت کنیم، اما این موارد دلیل نمیشود که بتوان برای پیج اینستاگرام کاری خود و عکاسی تبلیغاتی کسبوکار خود، از عکاس حرفهای استفاده نکرد. استفاده از یک عکاس حرفهای برای پیج اینستاگرام میتواند مزایای زیر را داشته باشد:
شما با عکاسی تبلیغاتی میتوانید به دنیا نشان دهید که نمایشگاه شما چقدر عالی و خوب پیش رفته است. حتی عکسهای حرفهای به شما کمک میکنند، نمایشگاه خود را پس از اتمام آن تبلیغ کنید. یکی از مزیتهایی که استفاده از عکاس حرفهای برای عکاسی تبلیغاتی از نمایشگاه وجود دارد این است که در پیج اینستاگرام یا سایت خود نیز میتوانید از آن عکسها استفاده کنید.
خوبی عکاسی از نمایشگاه این است که کار شما را مختل نمیکند و اگر از عکاس حرفهای در این زمینه کمک خواسته باشید، او به شما اجازه میدهد که روی کار خود تمرکز داشته باشید. علاوه بر این در عکاسی برای نمایشگاه شما قادر به گرفتن و ثبت عکسهای جذاب کاندید و حرفهای از سخنرانان و مخاطبان خود خواهید بود.
عکس گرفته شده در عکاسی صنعتی و تبلیغاتی میتواند در مجلهها، پوسترها، فلایرها و بیلبوردها مورد استفاده قرار بگیرد. این عکس می تواند شامل تصویر مستقیمی از یک محصول یا مدل باشد یا می تواند یک طرح گرافیکی پیچیده را در خود بگنجاید و از روش های ادیت عکس برای نشان دادن این که شرکت تولیدکننده محصول در حال پیشرو است، استفاده کند. برای هر دوی این سناریو، برنامه ریزی بسیار اهمیت دارد.
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TW
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I know this if off topic but I’m looking into starting my own blog
and was wondering what all is required to get setup?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet smart so I’m not 100% positive.
Any suggestions or advice would be greatly appreciated.
Kudos
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من مدت کوتاهی هست که کار مدلینگ رو به عنوان حرفه شروع کردم، معیار عکاس های برای انتخاب مدل چیه؟
سلام
در نگاه اول به نظر میاد زیبایی تنها فاکتور انتخاب یک مدل هست اما آشنایی با کار حرفه ای، شناخت پوزیشن های عکاسی و سادگی و بکر بودن چهره مدل ها از معیار های اصلی انتخاب آن هاست.
برای عکاسی از یک مجموعه 10 عدد قطعات فلزی در محیط کارخانه چقدر زمان احتیاج هست
سلام و درود زمان مورد نیاز برای عکاسی به عوامل مختلفی بستگی داره که مهمترینش سایز قطعات کیفیت سطح آنها ها ست خوشحال مشیم برای مشاوره به صورت تلفنی با ما تماس بگیرید
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