چرا بر روی عکاسی تبلیغاتی سرمایه گذاری کنیم؟
معمولاً اکثر مشتری ها بر اساس آنچه که می بینند، تصمیم گیری می کنند و بسیاری از کاربران نیز از طریق دیدن سریعتر ارتباط برقرار می کنند تا خواندن. در واقع تصاویر و پیام های جذاب بیشتر می توانند نظر مخاطب را به خود جذب کنند. به همین دلیل بازاریابان تنها در چند ثانیه می توانند بر روی مخاطب خود تاثیر لازم و کافی بگذارند.
حال از آنجا که مشتری ها هر روزه با هزاران تبلیغ روبرو می شوند، بنابراین شرکت ها برای پیشرفت در بازار امروز، باید با بهرهگیری از مجموعه عکس ها و ویدیوهای خود، ماهیت بصری لازم را برای مشتری ایجاد کنند.
- چهل سال پیش، مشتریان در معرض روزانه تنها 100 تبلیغ بودند.
- اما امروز این مقدار به 1000 مورد رسیده است.
حال این سوال پیش می آید که چه مقدار از این 5000 عکس می تواند تاثیرگذاری بیشتری روی ذهن مخاطب داشته باشد؟ یا این که چند نفر ممکن است، متوجه آن ها شده و محتوای آن را بخوانند؟
این جاست که نیاز به یک عکاس برای عکاسی تبلیغاتی و جلب نظر مخاطب بیشتر احساس می شود.
تحقیقات اخیر درباره توانایی عکاسی تبلیغاتی این حقیقت را به خوبی نشان می دهد. با توجه به مطالب زیر می توان گفت که تصاویر در تبلیغ بسیار اهمیت دارند:
- مقالات با عکس های مرتبط، 94 درصد بیشتر از مقالات بدون عکس، دیده می شوند.
- اخبار همراه با عکس، 15 درصد بیشتر از اخبار متنی، دیده می شوند.
- 60 درصد مخاطبان آنلاین، محصولاتی که عکس دارند را بیشتر می پسندند.
- دوسوم خریداران فروشگاه های آنلاین، از اهمیت عکس ها در تصمیم گیری برای خرید صحبت کرده اند.
بدیهی است که مشتریان، ترجیح می دهند جزئیات محصول در هنگام خرید مشخص باشد. همین موضوع گویای نیاز شرکت ها به تصاویر مناسب است. یک عکاس حرفه ای با تجربه هایی که در زمینه نورپردازی، زوایا، تکنیک های عکاسی تبلیغاتی و ... دارد، به شرکت ها برای رسیدن به اهداف تبلیغاتی خود کمک می کند. این عکس ها می تواند پیغامی را به مخاطب انتقال داده و او را ترغیب به خرید کند.
عکاسی تبلیغاتی چه تاثیری بر کسب و کار شما دارد؟
باعث بالا بردن تاثیرگذاری شرکت میشود
با عکاسی تبلیغاتی شما قادر خواهید بود، محصولات و خدمات خود را با موفقیت به نمایش بگذارید. این امر باعث میشود، مشتری شما کسب کار و محصولات شما را به شکلی مثبت درک کند وهمچنین تصویر شرکت شما را بهبود میبخشد.
برجسته و بهتر نشان دادن برند
عکسهای حرفهای میتواند تاثیر زیادی بر روی مشتریان بالقوه بگذارد و همچنین به افزایش فروش کلی شرکت کمک کند.
عکسهای منحصر بفرد یا خلاقانه، به افزایش کلی و بازگشت سرمایه شرکت شما کمک میکند. اگر شرکتی توضیحات محصول را همراه با عکسها درج کند، چشمانداز فروش محصول یا خدمات را گستردهتر میکند.
نمایش بهتر وجه تمایز شما
دنیای رقابت بسیار شلوغ است، برای همین دیده شدن و شنیده شدن شما از طریق مشتری، بسیار ضروری است. حال، عکاسی حرفهای میتواند به شما کمک کند تا در دنیای رقابت بالاتر از رقبا بایستید.
اگر عکس های تبلیغاتی کیفیت خوبی نداشته باشد، چه می شود؟
اگر این عکس ها کیفیت خوبی نداشته باشند، هدف و پیغام شرکت به خوبی منتقل نمی شود و باعث می شود که تبلیغ شما دیده نشود. در صورتی که هدف شرکت از تبلیغات این است که به خوبی در ذهن مخاطب باقی بماند. در همین راستا، بازاریابان نیز به دنبال بهتر نشان دادن برند خود هستند.
بسیاری از شرکت ها، مبالغ زیادی را برای چاپ و تبلیغات هزینه می کنند. این در صورتی است که علاقه ای به سرمایه گذاری روی عکاسی تبلیغاتی حرفه ای ندارند. این موسسات با استفاده از عکس های بی کیفیت، هیچ گونه پیشرفتی در فروش و تجارت خود نخواهند داشت. در واقع هزینه ای که صرف کرده اند، سودی برایشان نخواهد داشت.
از سوی دیگر، شرکتی که بر عکاسی تبلیغاتی سرمایه گذاری کند، سود بیشتری خواهد برد. این شرکت ها در تبلیغات خود از تصاویر با کیفیت بالا و تاثیرگذار استفاده کرده و به این صورت با مشتری و مخاطبان خود راحت تر ارتباط برقرار می کنند.
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من مدت کوتاهی هست که کار مدلینگ رو به عنوان حرفه شروع کردم، معیار عکاس های برای انتخاب مدل چیه؟
در نگاه اول به نظر میاد زیبایی تنها فاکتور انتخاب یک مدل هست اما آشنایی با کار حرفه ای، شناخت پوزیشن های عکاسی و سادگی و بکر بودن چهره مدل ها از معیار های اصلی انتخاب آن هاست.
برای عکاسی از یک مجموعه 10 عدد قطعات فلزی در محیط کارخانه چقدر زمان احتیاج هست
سلام و درود زمان مورد نیاز برای عکاسی به عوامل مختلفی بستگی داره که مهمترینش سایز قطعات کیفیت سطح آنها ها ست خوشحال مشیم برای مشاوره به صورت تلفنی با ما تماس بگیرید
خییییلی ممنون از مقاله خوبتون
ممنون از شما که مطالعه کردید
خلاصه عکاسی تبلیغاتی در پاکست قرار دارد